Sound familiar?

You've tried running promotions - maybe a free day, a countdown deal, a listing on a promo site - and the results were underwhelming. You're not sure if it was the wrong site, the wrong price, the wrong timing, or all three.

You've got a spreadsheet somewhere with promo sites listed, but half the prices are out of date and you can't remember which ones actually worked. You miss submission deadlines because life gets busy. You spend more time managing the process than writing your next book.

And somewhere in the back of your mind, you're wondering: is book promotion even worth it anymore?

Here's the thing - it is. But only when you're organized, strategic, and working with the right tools.

That's exactly why I built BookPromo.

BookPromo is your book promotion command centre.

It's a web app designed specifically for self-published authors on Amazon. Authors who want to run smarter promotions, track what's working, and stop throwing money at sites that don't deliver.

Here's what it does:

📚 Your Book Library Import any book straight from its Amazon page with one click using the BookPromo Chrome extension. Title, author, cover, price, description, and ratings are all pulled in automatically. No typing, no copy-pasting.

📅 Your Promo Calendar Plan multi-day promotions, schedule them on a visual calendar, and set reminders so you never miss a submission deadline again. Edit or cancel any time if your plans change.

✍️ AI-Powered Marketing Content Need a social media post, a blog announcement, or ad copy for your next sale? BookPromo drafts it for you, based on your book's details, in seconds. Or write your own and get instant AI feedback on how strong it is.

🗂️ Promo Site Directory A built-in, regularly updated directory of book promotion sites (both free and paid) with pricing, book price requirements, and notes. Filter by tier, search by name, and add your own favorites. Prices are verified quarterly so you're always working with accurate information.

BookPromo is for you if...

• You're a self-published author selling on Amazon
• You've tried free promotions or promo sites and weren't sure if they worked
• You want to be more strategic about where you spend your promo budget
• You're tired of tracking everything in a spreadsheet
• You want to spend less time managing promotions and more time writing

Simple, affordable pricing

BookPromo is priced to be accessible at less than a cup of coffee a week, and a fraction of what you'd spend on a single promo that doesn't convert.

Monthly Plan $17 / month

• Full access to all BookPromo features
• Chrome extension included
• Promo site directory, updated quarterly
• Cancel any time

Annual Plan (Best Value) $170 / year (that's 2 months free)

• Everything in the monthly plan
• Save $34 compared to monthly billing
• Lock in the founding member rate

Prices will increase as new features are added. Lock in your rate today.

Built by an author, for authors.

Hi, I'm Barb Asselin. I'm an author, publisher, entrepreneur, educator, and the person who built BookPromo because I couldn't find a tool that did exactly what I needed.

I've been writing and publishing for years, and I know firsthand how overwhelming book promotion can feel. Too many sites. Too many options. Too little time to figure out what actually works.

BookPromo is the tool I wished I'd had. I built it to be practical, easy to use, and genuinely helpful - not just another app that looks good but doesn't fit into your real author life.

I'm actively developing it, which means it keeps getting better. And because I use it myself, every new feature solves a real problem.

FAQ Section

Ready to take the guesswork out of book promotion?

BookPromo won't write your books for you (of course!), but it will help you get them in front of more readers, more consistently, with less stress.

Questions? Reach out at bookpromo@asselingroup.com